AREA114 LABS is an applied AI company. We identify gaps between what AI can do and what real users need — then build products that close them.
We are AREA114 LABS — a small, focused team building AI-powered products at the intersection of computer vision, e-commerce and media.
We don't do consulting. We don't build demos. We ship working products that solve real problems — and we do it fast, iterating closely with early partners.
Our approach: find the moments where AI genuinely changes what's possible, and build the product nobody has built there yet.
One live product. More on the way. Every project solves a problem we couldn't stop thinking about.
Purchase products spotted in your favourite TV shows and movies.
FrameSpotting is an AI platform that detects shoppable products directly in video frames — in real time. Viewers can discover and buy items they see on screen without ever leaving the player. The AI finds the products, matches them to your catalog, and delivers the link.
"The best AI products are invisible — they just make you feel like the world finally works the way it always should have."
At AREA114 LABS, we believe AI stops being interesting the moment it's just a chatbot. Real impact happens when intelligence is embedded in products people use every day — when you shop a jacket without thinking about how the technology found it, when the video just knows what you want to buy.
Work with usWe're always interested in talking to platforms, retailers, media companies — and talented people who want to build with us.